Leads are scored automatically based on email opens, website visits, form submissions, call activity, and engagement level.
Score leads by company size, industry, location, and custom fields that match your ideal customer profile.
Track and score behavioral signals like page views, content downloads, and social engagement for each lead.
High-scoring leads are automatically routed to your best closers and trigger priority follow-up automations.
Set point values for engagement actions, demographic attributes, and behavioral signals that indicate lead quality.
1stContact AI calculates lead scores in real time as new interactions and data points occur.
High-scoring leads are routed to top performers and trigger priority follow-up sequences automatically.
Lead scoring assigns point values to engagement actions, demographic attributes, and behavioral signals. Leads accumulate points in real time, and high-scoring leads are prioritized for follow-up.
Yes. You define the point values for each action and attribute, so lead scoring is tailored to your specific ideal customer profile and sales process.
Yes. Lead scores update automatically as new interactions occur, so your sales team always works from the most current prioritization.